People are hungry for technologies to improve their energy efficiency and looking for low risk ways to accomplish this. Alternative energy like solar seems appealing at the start, but can be very costly and are not always reliable. Many alternative energy technologies have not been proven and present a very risky investment for business owners- one which they cannot readily afford. (Indeed, the entire industry of alternative energy can be quite volatile with unexpected risks, as demonstrated by the sudden collapse and bankruptcy last week of Solyndra, a giant of the solar industry.)
Smartcool provides an opportunity to make the cooling process more efficient with the same HVAC equipment that businesses already have in place. Smartcool retrofits energy efficiency products onto existing systems to make them more energy efficient. We put more discretionary income into the hands of business owners by reducing operating costs- this lets them invest more in business development, marketing, sales and other revenue generating activities. Perhaps just as important as cutting costs, Smartcool is able to provide greater energy efficiency at no risk to customers. Recognition by groups like Con Edison in New York provide further evidence of the reliability of the company and technology.
In addition to regular costs, the average 10-15% increase in energy costs per year puts an enormous strain on businesses… for them to look at major capital expenditures for new, more efficient equipment or for alternative energy options is often simply not feasible. Smartcool provides a return on the investment in energy efficiency in two to three years, providing businesses with a no risk solution on a more reasonable timeline.
An example of a key industry with massive cooling expenses, is that of food production and distribution. In these types of businesses, 40% to 60% of operating costs are consumed by refrigeration. Smartcool can make a 15% reduction in these costs by improving energy efficiency of existing equipment, making a substantial difference to the margins and overall success of a business.
The opportunity to make a difference by implementing and supporting energy efficiency projects is immense, with the organic food industry offering just one example. Perishables, particularly organic produce and other organic items which lack preservatives, require a huge amount of refrigeration to ensure quality and extend their shelf life as much as possible. Energy efficiency would allow natural foods producers, processers and grocers to maintain quality while cutting costs… and in time, some of these savings may be passed on to the consumer through lower prices for high quality foods.