We can decide how we choose our own lens based on two opposite positions of required references. We will call these two positions 'At Risk' or 'At Stake'. It is a simple process to evaluate these two positions (or references) to understand if we see situations as positive opportunities or negative problems to disrupt our life.
'At Stake' behaviours approach life with a lens showing we have everything to win, we take risks, try out new ideas and generally adopt a positive 'can do' attitude to situations. People with an 'At Stake' approach look for the positive - "my glass is half full" in all situations and ask "how can I turn this to my advantage?" They adopt a creative approach to life, approaching each new day with optimism and excitement.
'At Risk' behaviours see situations to confront and disrupt them – essentially approaching life with a 'batten down the hatches' mentality focusing on what they have to lose. They see risk as unpleasant and change as downright destructive – "my glass is half empty and I don't know how long before I lose this!" These negative views and behaviours only allow you to maintain the status quo at best and require you to adopt defensive (potentially hostile) behaviours to keep what you have in the glass, rather than trying to fill it up!
This same 'Lens Of Life' applies to our approach to energy conservation. Climate change is an urgent and complex environmental issue that provokes hot (ha!) debate – is it happening? Is it true? You know the score and I won't repeat the arguments here.
I am interested in saving energy and allowing my customers to do better business. Let me ask you to reflect on the power of public opinion – maybe the opinion of potential customers. Are you doing enough?
What story are you telling and who to? Is it an At Stake story? It should be!
The impact of both energy generation and energy use on the countryside and the climate is growing in the UK. Various pressure groups and campaigns believe the Government should prioritise measures to curb the growth in energy demand, encourage energy efficiency, promote a wider range of renewable technologies and ensure that energy is used (and saved) efficiently.
Why not take the Smartcool At Stake approach and tell the story with success on your side? We need to chat...